Challenging market conditions create opportunities for those businesses that are able and willing to adapt to the new environment. A successful approach requires businesses to critically review their existing marketing and selling activities and to adopt new ways if opportunities are to be seized and competitors beaten. This course will help you take a critical look at your marketing activities, assess action required and develop a marketing plan.
Who is it for?
This course is designed for all owners, directors, managers and other senior staff involved in sales and marketing.
On successful completion of this course, you will receive a Certificate of Attendance from Tyro Training.
This course is delivered over 1 day.
What will I learn?
- Techniques and models
- Ansoff matrix
- Porter’s 5 forces
- Boston matrix
- SWOT and PESTLE analysis
- 7 Ps of Marketing
- Description of the product or service, including special features
- Marketing budget, including the advertising and promotional plan
- Pricing strategy
- Knowing your product
- Feature and benefit selling – key facts summary plus ‘top tips’
- Producing an action plan
There is no formal assessment for this course.